A Analysis On Web Analytics - 759 Words

According to Bryan Eisenberg, a marketing consultant : â€Å"Investing in people and the tools that those people need to be successful is key, but it s the people who can understand that data that really matter† .Web analytics tools spew mammoth data in the form of various reports, data sets, data, charts and overlays. It is the responsibility of an analyst to deduce this data and provide insights to the organization for enhancements. No organization use web analytics every time, but it s advantageous to be familiar with some of the top preferences and how they fit into the whole web strategy and using multiple tools only gives you further levels of insight into your customers and your success rate, which is not easy. If you do not have adequate web analysts or qualified brains for this job, no tool, how expensive that might be, can improve your online business. We see that many huge enterprises invest millions of dollars in to buy expensive tools; these expensive tools cann ot explain what to do with this huge data. To overcome all these shortcomings, Avinash Kaushik, who is a specialist in the field of web analytics introduced 10/90 rule in his blog Occam’s razor which was published in 2006. This rule explains that for every $100 investment you make on your business, $10 should be invested in selecting an advanced web analytics tool and $90 should be invested in choosing highly skilled analytic professionals, who can configure and implement the advanced web analytic toolsShow MoreRelatedWeb Analysis : Web Analytics1125 Words   |  5 Pages Web Analytics is a tool used to analyse the web data and give report of web site like how effectively designed the web site. There are many web analytic tools available in the market and those are free web analytic tools. We can measure the our website by using web analytic tool and see the result of web site, where the website can be big organisation, small organisation, our own created website, our universities, our institute etc., Most ecommerce business use web analytics tool to empower theRead MoreWeb Analysis : Web Analytics930 Words   |  4 PagesWeb analytics is characterized as a sway s investigation of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programming is to quantify such solid subtle elements as what number of individuals went by their website, what number of those guests were novel guests, how they went to the webpage, what decisive words they sought with on the webpage s internet searcher, to what extent they remained focused given page or on the whole website andRead MoreWebsite Analysis : Web Analytics Essay1032 Words   |  5 PagesWeb analytics helps us to extract the data , analysis and perform report with the available data about a particular website which helps to identify and enhance the website for existing users and to attract new users [1] However, Web Analytics is a procedure for measuring web movement as well as can be utilized as a medium for business and statistical surveying, and to evaluate/enhance the adequacy of a site. For organizations utilizations of web analytics can help them measure the aftereffectsRead MoreWeb Analytics, The Measurement, Collection, Analysis And Reporting Of Web1065 Words   |  5 PagesWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of the business. Web analytics is characterized as a sway s examination of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programmingRead MoreWebsite Analysis : Web Analytics Tools910 Words   |  4 PagesWeb Analytics tools like Google Analytics provide a myriad of metrics that users can benefit from in order to enhance their business capabilities. These tools enable users to measure a broad range of web data from visitors, bounce rates, page views, conversion rates to dashboards, custom reports, and goals. It can be sometimes confusing to make sense from all the web data obtained. Some users utilize basic features of the web analytics tools and some others utilize complex features to crunch theRead MoreWebsite Analysis : Web Analytics856 Words   |  4 PagesWeb Analytics is a relatively new phenomenon in the business world, and while it is not a mandatory requirement for organizations to compete in today’s marketplace it is bec oming increasingly important as organizations strive to optimize their web presence. So what is web analytics and how can it help companies achieve a better web presence? Web Analytics is defined by the Web Analytics Association as, â€Å"The practice of measuring, collecting, analyzing and reporting on Internet data for the purposesRead MoreWeb Analysis : Google Analytics791 Words   |  4 Pagesbased on web uses analytical tools to analyze their business and their web site based on the metrics derived from the analytic tools. There will be lot of data which is obtained from the analytic tools which most of the time the web site developers don’t make right insights with the data obtained from the analytic tools. 80% of the web based business does not use their analytics data; they don’t even track important factors like conversion rates and purchases. Google Analytics: It is anRead MoreWeb Analysis : Google Analytics765 Words   |  4 PagesGoogle Analytics is a free tool that provides comprehensive website user statistics giving a window into the behavior of visitors. In turn, this gives the ability to improve the on-site user experience which helps one achieve their business objectives. The services include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from Ad Words, an online advertising service that places advertising near the list of search results. Google Analytics also helpsRead MoreGoogle Analytics Analysis On Web Traffic942 Words   |  4 PagesThere are a number of tools within Google Analytics that small businesses can leverage to increase and target sales in a specific region. When beginning the analytics process, companies of all types should first be concerned with the sources of their web traffic. Website traffic can come from website referrals, s ocial media, or perhaps paid or organic search engine results. Acquisition Reporting, part of the Google Analytics tools package can identify the main sources of traffic. Acquisition ReportingRead MoreWeb Analytics Analysis And Reporting Of Web Data For Purposes Of Understanding And Optimizing Web Usage Essay1801 Words   |  8 PagesWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It is used to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Web analytics is often used as part of customer relationship management analytics. The analysis can include determining the likelihood that a given customer will repurchase a product after having