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1. Introduction and Organisations Background OSIM is a capital of Singapore base go with that sells lifestyle products focusing on healthcargon and well- beingness. The company is well known for luxury massage chairs that are slow made available in the market. Ron Sim Chye Hock, the founder, chairman and chief operating officer of OSIM international started off the company in 1980 which specialized in place goods provided was eventually forced to shut down during a recession in 1985. In 1987, he ventured into the healthcare electron orbit and started a company known as Health constitute & Care. That was renamed OSIM in 1994. The name OSIM is a combination of his own appellative and the O representing the world. He aims to build OSIM into an international brand name. OSIM as well has a strong sense of corporate kindly business and has contributed to numerous charity organizations, including setting up a cognizance fund for international management in PSB Academy. 2. genuine Operations before long OSIM Singapore has an operational dexterity of more than 300 employees; which consists of round from R&D, design, purchasing, marketing responsibility down to the frontline staffs. All of OSIMs staff are leased by the company and non outsourced. 3. Geographic markets Besides Singapore, OSIM has over 1170 branches in 31 countries including Hong Kong, Taiwan, China, Thailand, Malaysia, Indonesia, the US and the Middle East. OSIM not only depends on their branches alone but alike on e-shopping which has been one of the ways to increase their revenue. 4. harvesting offering OSIM carries a wide mannequin of massage products, the latest being its uDivine launched on 6th whitethorn 2011 which is also known to the commonplace as the The Heavenly Chair because of its arcsecond by one of the celestial kings Andy Lau. Apart from its massage products, OSIM also offers a wide range of water and air purifiers. 5. crossing Positioning OSIM positions itself as a lifestyle bra! nd which unceasingly innovates to maintain its status as the...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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