Feasibility Study Makeup

CHAPTER I THE PROBLEM AND ITS place setting theme is hugely versatile, not to a greater extentover in equipment casualty of colors and merchandises, besides likewise in terms of how it is worn. slice close to publication in contract-up to seduce a monumental and dramatic come forwardance, an otherwise(prenominal)s exit weaken thin excite-up precise much subtly. finalize can be worn in a wide variety of situations, ranging from employment, horizontalts, iniquitys out, and correct respectable traffic circle the ho give if you so desire. As a result of such(prenominal) diversity, the make-up effort is massive, meaning that eitherbody should be able to find returns that they would want to wear and be seen sporting.The ha bend of enhancives is not current trend, it has its roots deep within the autobiography of history, the cosmetic industry, which started glowing in the primordial 1990s, is expanding exp iodinenti every(prenominal)y. With more(pr enominal) than than women and men becoming in cultivateed and baring to blow over on their appearance, this industry has been growing at 20-25 percent the sustain few years. Not solo aro subroutine more mess started development cosmetics, they argon also departing to pay more to belief and whole t bingle superb.The pe plunderproportionn crop is becoming lavishlyer than expected, this not only means that consumers ar willing to spend extra bit to seem and find oneself steady-going, but also indicates that constant up gradation from mass to premium products. The ontogenesis of media exposure, the willingness to spend more on grammatical case-to-face c atomic return 18, consciousness approximately aromas and advertisements and promoting targeting non-homogeneous consumer segments argon some reasons for their trends in consumption and penetration.In a place like Cabanatuan City where a chew of institutions such as schools, hospitals, parlors and dividing line meet inducements are located, on that point is a high possibility that the pipeline will be successful or profitable because of the greater number of employees who visits and go to the localization of the line of descent to buy this amiable of product. ? Statement of the enigma This cartoon aimed at find the feasibility and viability of establishing elucidate Up Hub lineage in N. E. peaceful M in all, Cabanatuan City. It sought answers to the avocation(a) questions 1.What trade strategies could be taken into consideration to delay the success of the proposed business? Who will be its target foodstuff? 2. What technical requirements should the steering implement in order to make the business more competitive? 3. What form of organizational set up could be best adopted to place up such invent? What are the qualifications of its military unit? 4. How much capital is holded to pay the business? Who are the sources of funds? 5. What are the potential problem s that might be encounte deprivation by the business?What are the possible solutions of those problems? 6. What are the socio economic benefits that can be derived from this proposed business? ? Significance of the Study The result of this ingest will be beneficial to the following The Researchers. This assume will serve as a basis for developing spick-and-span opportunities for the future. It will pull up stakes them with efficacious insights in the various aspects of the fuddle feasibility study. The hereafter Researchers. The information will be useful as a tool or as a reference real in doing similar study in the future. The Potential Investors.To those who would like to engage in this business, this study will serve as a guide for they since it will provide them concrete guidelines on how to start a business. The Government. This study in campaigned to sell products that will definitely pass along an increase on growth of our economic structure. If pushed through and through with this project, it would repay income and employment to the city of Cabanatuan. ? Scope and terminal point of the Study This study focuses on the viability of establishing a Make Up Hub at NE Pacific Mall Cabanatuan City, Nueva Ecija. The proposed business is relate in selling most up-to-date make-up styles and trends.The product will imagine on the quality, design and cost- dexterity. It includes an evaluation of the project in terms of contrastive aspects of business The marketing, technical, management and financial aspects. Definition of scathe Some terms are hereby defined by the searchers for bust sagaciousness of the research study. Blemish. It is a mark or imperfection that spoils the appearance of something. Blemish Remover. It is a figure out that hides unclothe blemishes to make it look flawless(prenominal). Blusher. It is a Makeup utilize on the face and in particular on the cheekbones to give a usually rosy tint.Concealer. It is a nervus facia lis cosmetic utilize to pass across blemished whittle. Cosmetics. This is a powder, lotion, lipstick, rouge, or other preparation for beautifying the face, flake, hairsbreadth, nails, etc. Eye Shadow. It is a cosmetic available in various colors or tints and use especially to the eyelids to evoke the eyes. Eye Shadow Base. This is also cognize as an eye behind primer, it is figure of cosmetic product that is apply to the eyelids before eye buns. Eyebrow Pencils. It is piece of music provided by a cosmetic draw that is utilise to darken the eyebrows. Foundation.This is a type of paper which is spread over the skin of the face, usually before other paper is put on, giving it a better and more even color and conceal unwanted marks. Hub. It is a center of activity or interest or business. rima oris Gloss. This is a type of cosmetic product applied to the lips to make them appear shinier and smoother. lip Pencil. It is a type of colored pencil hat some(prenominal) citizenry use for lining the border of their lips when chip ining opus. It is typically put on before lipstick and purenessthorn make it easier for some people to apply their lipstick evenly.Lipstick. This is a waxy hard usually colored cosmetic in stick form for the lips. Makeup. It is a facial cosmetic as an eye shadow or lipstick. Mascara. It is a type of cosmetic applied to the eyelashes. It serves to thicken and define the eyelashes and whitethorn also color, spaceen, or curl them, depending upon the type. Its usually sold as a liquid cosmetic in a tube and applied with a round brush called a wand. Moisturizers. It is a thickening mixtures of chemical agents specially designed to make the external layers of the skin to make it softer and smooth. Primer.It is a cream or lotion applied before another cosmetic to cleanse coverage and lengthen the amount of clock the cosmetic lasts on the face. Unguent. It is a pull through for pornographyhing or healing an ointment, lot ion, cream or balm. Vanity. It is inflated pride in oneself or ones appearance conceit, such as a vain person. CHAPTER II refreshen OF RELATED LITERATURE AND STUDIES This chapter depicts some writings and studies which are relevant to the present and provided the researchers some insight that helped in accomplishing this study. foreign belles-lettres The origin of make-up dates back to 3100 BC, during the maiden Egyptian Dynasty.Unguent, a substance used to prevent the skin from drying up collect to heat and to avoid wrinkles, was extensively used by people of both genders during that era. The women of Egypt were surviven to apply kohl to their eyes to give them a smoky look. Antimony or soot was usually used to make kohl. The use of cosmetics and make up was found among Romans also. They grew favourite approximately around the middle of foremost century AD. Kohl was at one time used by Romans too. The cheeks were decorated with rouge. You would be amazed to know that peo ple used to take good like of their teeth along with their skin.For change teeth, Romans used pumice. Henna blots were used by Persian women for darkening their hair. Pale skin became very popular during the European succession. A lot of women used harmful substances to fulfil a blench look, which in charm spoiled their skin to a large extent. During the Renaissance period of Italy, women started using lend paint in order to clear up their skin, which in position proved damaging. collect to the damaging achievement, makeup was criticized during the time of Elizabeth I. Cosmetics came to be seen as a threat and people started avoiding them.Except for prostitutes who donned themselves with heavy makeup, people usually shied outside(a) from it. The French loved to adorn their lips with red lipsticks, and wore rouge on their cheeks. Though sooner it was repulsed by other countries, eventually it trickled dispirited to other parts of the world also. A lot of people started using herb tea products to make cosmetics and makeup. Herbs, flower extracts, vegetable extracts, strawberries, brandy, stick out water etc were widely used. Unfortunately pale complexion was still considered royal and so the efforts of most women were directed towards achieving skin lightness.The use of whiteners and blemish removers proved fatal at times. One of the most lethal products was white lead, which not only caused harm to the skin cells but also led to hair loss and stomach problems. The irony is that, in spite of knowing the harm they are causing to their body, women continued using flagitious cosmetics like white lead for the face, deadly nightshade for the eyes, and even mercury and nitric acid. shockingly enough, coal tar was used to dye hair. Even today a lot of people use harmful cosmetics, though thankfully the focus is shifting towards safer products. Foreign Study (Kim Carollo)According to Kim Carollo in Oct. 4, 2011 in his study entitled Makeup Makes Women Seem much Competent, wearing makeup has a significant relate on how people perceive women, making women seem more attractive, competent, likable and trustworthy, according to new research published this week. Researchers at Procter &038 Gamble, Massachusetts superior general Hospital, Harvard Medical School, Boston University and the Dana-Farber Cancer represent showed study participants photos of women either wearing no makeup or wearing one of three various cosmetic looks natural, pro or glamorous.In the offset study, beats were first sh aver images of women, who were of different ages and ethnicities, for 250 milliseconds. In a second study, a different set of study subjects looked at the same photos for an unlimited amount of time so they could carefully inspect severally face. Study participants then rated the women in terms of competence, likability, attractiveness and trustworthiness. We found that when faces were shown very quickly, all ratings went up with cosmet ics in all different looks, said Nancy Etcoff, lead author and link researcher at Massachusetts full general Hospital. The women were judged as more competent, likable, attractive and trustworthy. solely when subjects had the chance to examine photos for a yearner period of time, the same perceptions didnt carry over. When they got to the more dramatic makeup looks, people apothegm them as equally likable and much more attractive and competent, but less trustworthy, Etcoff said. Dramatic makeup was no interminable an advantage compared to when people saw the photos very quickly. Etcoff said the study findings should serve as a message to women that cosmetics could support an impact on how people perceive them in ways beyond physical attractiveness. In situations where a perceiver is under(a) a high cognitive load or under time pressure, he or she is more likely to rely on such automatic judgments for decision-making, the authors wrote. Facial images appear on ballots, job ap plications, web sites and dating sites. Local Literature First, makeup serves to enhance whats already there. I never cease to be amazed at how expert the littlest amount of mascara (one of the two items I am never without, the other be lip balm) make my eyes bear out just a nuance bit better, or how a eddy or two of blush makes me look more awake and alive even after a late night out.Makeup takes what Mother Nature gave you and works with it so that you look like a better, more polished version of yourself. Second, makeup is one of the m each ways by which I can express myself. At work, my looks tend to be more sedate, although I do a smoky eye every now and then just to repair things up a bit. However, when I go out with family and friends, I tend to estimate more colorful combinations (purple and plum shadows with cyan eyeliner, you get the picture).And while were on the topic of self-expression, I might as well say that I ingest a lot of respect for those artists and e nthusiasts who are able to come up with avant stigma looks (i. e. makeup that you wouldnt really wear to work or any other real-life situation, unless youre a runway model). Makeup is an art form, after all, with creativity and vision setting the limits. Third, you can work with as few or as many products as you desire or disembodied spirit comfortable with. Sometimes when I do makeup on myself or on other people, I find that I will use four or five eye shadows to achieve the effect I want (and thats just the eyes).However, if for you a made-up face consists of using only concealer, powder, and lipstick, thats fine, too. If theres one thing Ive realised over the years, its that there is no localizeed rule on the number of products you need. Magazines and websites can go on and on about how a product like, lets say eyeliner, is inwrought to anyones arsenal. But if you know that youre not going to use it, wherefore buy yourself a tube? In the end, its about using products that work for you and your lifestyle. Its about creating a look for yourself that makes your day just that wee bit brighter, your stride a bit more confident.Local Study (codenameaya) Giveaway Make your skin care wish come line up with HBC by codenameaya posted July 2, 2012. wherefore do you wear makeup? Well, let me circulate you why I do. I rely that makeup can do wonders. clothing makeup makes me feel better about myself. Its my confidence-booster. Call me vain but of variety I want to look good in front of other people, and makeup can help me achieve just that. Now the next question that arises is this Why is there a need for me to wear makeup? My skin is far from perfect.I have already told you my skin history when I posted about my *skin care routine* (which needs updating, btw) before. I had a lot of pimples during my late elementary and aboriginal high school days, and that made me feel really insecure about my face. therefore after what felt like forever, convey to the different products I used, the pimples started disappearing and my face started clearing up. Now, these are some of my briny skin concerns uneven skin tone, oiliness, excitement esp. around the nose area, blemishes here and there. This is why I like to wear makeup. It temporarily addresses my skin concerns.Emphasis on temporarily, ive come to regard that although makeup does well in concealing my imperfections, I still should not forget to take care of my skin. I should be doing something to keep my skin clear and strong and not just be covering it up with thick layers of foundation all the time. I cant just wear makeup every time, you know. Sino ba naman ang hindi smack ng super gandang skin, na parang naka-makeup ka na kahit wala ka namin makeup? There are now so many products out there that can help us take better care of our skin. We just need to be careful in choosing which ones to use.We first have to know what we need to fix for us to know how to fix it. apology of the S tudy The researchers worked hard to search for any available material to support and establish the foundation of this study. This proposed study entitled Make Up Hub business in N. E. Pacific Mall, Cabanatuan City is an original work of the present researchers and is considered to be the first study of its mixed bag geted in Cabanatuan City, Nueva Ecija. According to the entropy pull together by the researchers, no similar study was found available. Therefore, the researchers concluded that this study as an original one. CHAPTER IIIRESEARCH METHODOLOGY This chapter presents the research methodology, used by the researchers, the procedure in concourse data as well as the sources where the data and information were taken from. method of Research Used The researchers utilized descriptive method in this study. It is a fact finding with adequate interpretation. Gay (1976) defines the descriptive research as involving collection of data in order to test or to answer questions concer ning the current status of the subject of the study. Research Locale The researchers will conduct their feasibility study in NE Pacific Mall, Cabanatuan City, Nueva Ecija.Data Gathering Procedures The researchers used the following technique to ensure the reliability of facts as presented in this study Documentary Analysis. Is a social research method and is an of import research tool in its own right and is an invaluable part of most schemes of triangulation Observation. The researchers used this method to observe the location site of the proposed study, visited some of the business establishments and attempt to observe the characteristics of the target market. Interview. It will provide the researchers the necessary facts needed in the followers in the search of the project under study.Proponents will be able to get ahead information regarding in the establishment of the proposed business by conducting interviews in a more or less informal confabulation so as not to browbeat the interviewee. Survey. The researchers asked people about existing prices, conditions and processes. They performed market survey to find out the kind of makeup people buy. It helps in determining factors that affect the buying habit of the vendee as well as make up of the product. Statistical Treatment of data take Technique. The researchers used Slovenes formula and comfort station sampling.Convenience sampling is used in instructive research where the researcher is interested in getting an inexpensive approximation of the truth. formulation N = N 1+Ne2 Where n = is the sample size N = is the descend population E = is the margin of misconduct Financial Treatment of Data In determining the feasibility and viability of the proposed business, various tools will be adapted. 1. Payback Period This is the length of time required by the project to return the initial cost of enthronement. It emphasizes managements concern with liquidity and the need to minimize risks through a rapid recovery of the initial investment. formulaPayback Period = ____ solve Investment_____ Ave. yearly Cash Flow 2. Return on Assets It is a useful tool for supervise both the result of operation and efficiency of asset management. ROI is probably the most universal measure used to evaluate the performance. Formula Return on Investment = ___Net Income___ arrive Assets 3. Net Present Value It represents the ratio of the net income over the initial investment of the proposed project. It will be used to determine how much returns would be generated by the investments of the owner of the project based on net profits. Formula ARR = Average Annual Net Income x100% Investment