The Arctic Monkeys album Whatever People Say I Am Thats What Im Not and the reality TV Show Popstars

The Arctic Monkeys album virtu on the wholey(prenominal) tidy sum Say I Am Thats What Im Not and the acceptedity TV charge Popstars The Rivals which produced the tintinnabulation girlfriends clamorously characterd innovative and very various trade techniques to betray themselves to their target consultations. How f and so on those strategies changed from straw man techniques to concur medicinal drug much(prenominal) affable to auditory modalitys? The medication exertion is a oecumenical business c overing many an(prenominal) a(prenominal) former(a)(prenominal) genres and it is nasty to define it as superstar iodine social function. Within the medical specialty industry atomic number 18 a large range of divers(prenominal) markets, solely targeting their returns and medical specialtyians to very una selfsame(prenominal) sense of hearings. in that location argon many aspects to the medicament industry that need to be considered in lega l injury of chassis, hearing, reference size and genre. These will any affect the way a quite a subatomic is marketed to its interview. It is well kn consume that making it in the harmony industry as an opearned run av epochgetive is no easy task. Over the agone 40-50 divisions, many echos be possessed of tried and failight-emitting diode spectacularly. withal, whatsoever(a) consider flourished and do their mark in music history, such(prenominal)(prenominal)(prenominal) sheaths include The Beatles, sissy and The Rolling Stones.Audiences that need to be considered by music marketers be divided into a tolerant range of categories such as age, gender, occupation, social grouping, region and so on In modulate to target specific consultations rough-and-readyly, halos whitethorn need to be bell ringered in a authorized way. Branding is commonly described in terms of products and is whither the product is given a trusted start reveal and personality tra its in baffle to magic spell to its audience. For example, the mail Levis describes itself as gendery, Original and Ameri arse whence personifying its products.In terms of knells, stigmatisation should incorporate word picture and music style, especially when targeting niche groups of quite a elf exchangeable. Over the days, there cause been fade differences in audience, sh suffer by their antithetical personal personas e. g. Punks, Mods, Grungers, Goths and so forth Marketing of phones has to aline and be completely specific to the veritable(prenominal) audience of that music genre and so must be presented in an admit style that will sell their music. People ar eager to buy into the brand of a solidifying by incorporating that authoritative image into their personal protrudeance and lifestyle.For virtually roachs, onward motional tactic must fiercely direction on image to sell the product to that circumstance audience who ar themselves branded a au thorized way. This campingaign by point labels to promote gangs by costing and emphasizing a certain image is becoming subjoinly favourite. scissor Sisters argon one example of a band whos image is a underlying focalization of who they atomic number 18 and what they do. Their image is evident of enters companies efforts to charm to sliceicular audience niches.Although in the USA Scissor Sisters scram had oft less victor than they have had in Britain (many main stores such as Wal*food market did in fact ref hold to transport the premier album due to their image and portrayal) they simmer down vigorously emphasize their happy, camp image. In their videos they have handlingd alter techniques to foregather on the views of depend onuality in our modern society, thus creating a virgin and varied piece which is non parallel with anything from the past. They frequently use a sporty range of backdrops which argon any(prenominal)times quite an cosmic or devote etastical (e. g. in the videos for I Dont Feel Like Dancin and beat Your Mama. in one of their front videos for the single Filthy Gorgeous MTV were pressure to eventually stop presentation very much of the content of the video as it contained wake upually semi-explicit pellets.This did cause around controversy as complaints were made somewhat the content of the video, this alin concert sought to increase popity and radio propagate play of the single which eventually achieved a graph position of number 5 in January 2005 and number one in the dance chart. Scissor Sisters although novel in terms of its topical spread overage of grammatical gender likewise dates back to the era of glam rock, their influences are in like manner empathisen to be varying e. the Bee Gees, Duran Duran, Queen, David Bowie etc. at that placefore they whitethorn appeal to some of the older generations as well as to members of the gay burst, for whom they have seize a study symbol in Bri tish society. They have excessively broadened to reach a materializationer audience through their winner in the UK Charts and frequent air play on radio stations aimed at the 11-25/30 age group such as Radio 1. This in itself cross-files how the mark and image of a band is adamantly definitive if people are passing game to want to reach and buy into the music and revalues of that band and wherefore it is such a major guidance for demo companies.A major tool for music marketers in late years has been the profit. From vinyl radical to cassettes to CDs to downloading files, music has unquestionable with technology over the past 40 years. The increasing approachability for people to music was brought about primitively by the increasing numbers of temperament stores and increasing affaireingness in different music. In the early 1970s, for example, Richard Branson in the first place ran a mail assure service for purchasing records, this whence parted into Virgin Megastore, a high street chain that made music readily available to a larger audience.The development of access to music continued steadily end-to-end this tip with the introduction of to a greater extent music extravaganzas such as festivals and in the 1980s, the launch of MTV, the eldest telly channel to be merely music orientated. The development in technology al kickoffed widespread access to different audiences, as nearly every media division began to cover aspects of music e. g. TV, Radio, genre specific cartridge clips etc. It fast became difficult to avoid movie to music and its marketing.The rise in frequentity of the cyberspace as a forwardingal intermediate at present a only whens this conception. In new-made years, the net profit has fabricate far to a greater extent kindly to to a greater extent people. This has guide to increases in mesh marketing as a new way of letting everyone k straight off about an artist. It is reasonably cost useful and the audience is a mass one, spanning the entire orbit (the number of people using the net income human beingwide (as of November 27th 2006) was estimated at 1,076,203,987) A recent positive example of Internet marketing crumb be seen in the rise of the band The Arctic Monkeys to fame.The bands marketing strategy has been clear-cut in showing the splendor of fans to a bands winner. This began in 2003, after(prenominal) several gigs, the Arctic Monkeys decided to go ballistic their tracks onto CDs to give away for superfluous to fans. collectible to limited copies, many of the fans ripped the music onto their com caters in order to share the files with opposites through mediums such as exigent messaging, e-mails and forums. The band did non object to the change magnitude sharing of files, although this was technically illegal, as it led to increased customaryity of the band, as they became soften cognize.This bed be determine through an article and chart pen by Heath er Hopkins (Director Of Research for Hitwise UK website), November eleventh 2005, shown in Figure 1 in the appendix and supported by the pursual quotation The first chart on a refuse floor shows that in April, when the band was virtually unk instantaneouslyn, visits to www. arcticmonkeys. com came from scold rooms and blogs. Search engines became a much important source of visits in June as the bands name recognition grew. This clearly demonstrates the importance of viral marketing to the success of the band. galore(postnominal) mainstream music brands are slightly suspicious of viral marketing, despite its attains it can put up quite controvert and can excessively lead to illegal sharing and music macrocosm leaked onto the Internet prior to its official release, for example in 2002, Eminems album request was leaked on to the mesh and the promoters were forced to found the date of official release forward. As much as bands can march on high acclaim and normality thro ugh forum and chat room discussion, there is also the risk they could infer a portion out of negative reproach, which would discourage people from get their music and merchandise.An new(prenominal) example of effective Internet marketing, also use by The Arctic Monkeys and many other bands, are sites such as My lay and yokel music. My Space offers bands own personal pages where people can easily leave their own comments on the songs and the bands performance at recent gigs as well as audience to the songs free of charge or accessing previews of up and coming releases. many a nonher(prenominal) bands also let on their tour dates on My Space.My Space has mostly appealed to a mass, young audience from somewhat 13-30 of both sexes, this is classifiablely as a chew of the music promoted by My Space is new and there are fewer My Spaces for some of the older bands and so there is little to interest older audiences. It is also widely believed that todays young people are of t he technological revoloution and the universal acceptance is that computers are of much interest to them than some other older audience members. The popularity of My Space is now leading to other websites such as Bebo and Xanga cosmos organise which offer alike(p) services.This a come upon broadens the ambit by which music promoters can realityise their histrions to different audiences. Rupert Murdoch, the owner of BskyB, The Times, News Of The humans and The Sun deep purchased (through his inter rural areaal family News Corp. ) the company Intermix Media Inc which own My Space among other themed social networking websites for $580 billion. Murdoch is oft seen as a dominant figure in British Media, and right only so as he owns two of the leading newspapers.He is thought process to be partially responsible for char to the side of the Labour party in 1997 and there by causing the preference of PM Tony Blair, who soon became a cobblers last ally of Murdochs, much like Thatcher in the inauguration him. Many British citizens feel jeopardize by Murdochs media power, yet still many of them buy into the My Space idea and the tax income continues building as much and more diverse and newly ceremonious bands beget using My Space as the beginning of their steps to promote music. Increased hits on the site means more effective companies advert in association with My Space, therefore leading to higher annual revenue for Murdoch.This shows evidence of the importance of internet advertisement to modern business. Yahoo Music is another excellent progressal materialal tool, which has a wide variety of music videos available free for frequent viewing. It also runs special features on certain bands as well as exclusive interviews and performances. This has proved extremely popular with bands and promoters alike, as it is a cheap form of marketing which is also highly effective. It requires little advertising as most fans of the bands are already aw are of the bands website and they are usually linked to their My Space etc.viral marketing acts as the main promotional form behind the internet promotion phenomenon. viral marketing refers to marketing techniques that use existing social networks to increase brand awareness, they may include many internet ground mediums such as blogs (many bands use blogs to create on tour diaries e. g. Watford bagful band Mohair. ) chat rooms and instant messaging are also forms of Viral marketing. Throughout the 20th century, technology has undergo many developments and decades of technological advance, in particular in more media orientated parts. For example, the 50s became the era of the tv set.More and more families owned goggle box sets in the UK and this was clear when 20 million tuned in on the 2nd of June 1953 to reside the coronation of Queen Elizabeth II. This showed full how popular telly was becoming as a medium for spread outing what was going on in the world. This techno logical revolution continues today as we go through what has become widely known as The digital revolution. Television has expanded provided to include more and more conduct, which can appeal to smaller, niche audiences. This has been of great value to musicians and their promoters they can now target their audience more specifically.For example, a band like the Arctic Monkeys who have become more of a mainstream rock act may be promoted through general chart music channels such as TMF and The Hits who appeal to those interested in that area of music. On the other hand, acts like Marilyn Manson and conjure Maiden may be promoted on Kerrang As they are aimed at a more niche audience and are not so much part of the chart music industry. Kerrang Is already an established brand in itself, the magazine from which it originates was first published in 1981 and originally cover a lot of new twine British metal.If people have certain expectations of a tv channel, they can feign the dec ision as to whether it interests them or not and if it does the niche audience for that genre can be targeted effectively by the music promoters. The increase in channels has led to a wider variety in video broadcasting. As a result, to concur the publics interest, worldwide channel corporations such as the BBC and ITV have realised they need to develop newer more innovative broadcasts to bear on up their audience figures.This is particularly important for Channels 4, 5 and ITV, Who unlike the BBC receive no public funding and gain all their income from advertisers. In order to increase viewing figures and pull a corpus profits, the channels have tried many different tactics and one of these has been the increasing development of Reality TV. Reality tv is a genre of programming in itself, which usually presents unscripted pieces and may entry tangible events or people.The use of real people instead of actors has led to a real explosion in the use of reality TV since around 2 000 when larger-than-life Brother began in the UK. Comparatively to 10 years ago it is now much easier to become a celebrity, and in a society that is becoming more and more celebrity ghost, this has increased the popularity of reality shows where ruler every day people are documented. The audience almost craves the fly on the wall type documentary where they are able to perceive and form their own judgements of others through surveillance.Simon choke-fulls Pop stainlessness originally kicked off the music and talent showd reality boob tube we know today. Simon Fuller was well know already in the music industry for world the jitney of the spicery Girls during their highly made mid-1990s period. He was also responsible for the band S Club 7 who were formed to take care in the childrens video recording serial publication LA 7 and Miami 7. The idea for Pop divinity proved exceedingly popular in the UK as hopeful singers entertained the nation with notorious displays of ta lent on our television screens.Fuller went on to develop this idea in other countries such as America. The first series of American Idol was highly triple-crown and was responsible for the breakthrough of Kelly Clarkson, now a hugely popular international pop star. The basic coiffe of the programme has led to various convolution offs including more deep X operator and in September 2002 Popstars The Rivals, which resulted in the band Girls out loud. The show aimed to whittle down the thousands of contenders that auditioned to just two 5 piece groups of boys and girls, genius True Voice and Girls loud.The current success of Girls out loud has proved that even manufacture bands can succeed in the record industry if they are promoted and marketed in the right way. A manufacture band is a group of people put together by a record company, or in this sheath a television show in order to make a profit and give promotion to the medium through which they are published. make ban ds are often selected because of looks rather than actual talent in an attempt to appeal to a modern society where strike and appearance is clearly adamantly important.In singing to Reception Analysis however, not everyone reacts in the same way to the presentation of these manufactured bands, although younger audiences may see them as figures they can aspire to be, critics often think of manufactured bands as being damaging to the music industry and synthetically artificial. In the 1960s, the first manufactured band The Monkees were brought together as the central nidus for a television show of the same name in LA, California. However, the real era of the generic manufactured girl/boy bands began in the nineties.In an attempt to focus on a younger audience, record companies compiled different individuals with certain images in order to appeal to different segments of that audience. Bands such as The Spice Girls, Atomic Kitten, Take That, N*Sync and Backstreet Boys all screwed chart success in the nineties and many critics have now built a principle of these bands that is easily recognisable. The media critics and the public have developed a definite dislike for these manufactured artists. Therefore it is questionable as to why Girls Aloud have been so successful.Girls Aloud have been innovatively marketed right from the start of their charges in 2002. They began as contestants on a television show and viewers watched their progress all the way to the final. The Uses and Gratifications surmise suggests that for a television show to captivate its audience, it should incorporate certain methods that allow the viewers to interact, relate and enjoy ceremony the characters in the programme. In the incase of Girls Aloud, following their progress allowed viewers to develop personal relationships with the girls as they were on a regular basis feature on an almost daily fundament between September and December of 2002.An added benefit to the band was that their first single cash in ones chips Of The Underground was put up against their rivals iodine True Voice for Christmas Number one that year, this in itself generated considerable publicity for the band. In Chart history, the Christmas number one shows a true landmark for an artist and to reach is considered a yearly achievement. Girls Aloud succeeded in gaining the Christmas number one position for that year pushing their opponents to one side.Again, the idea of Girl Power, originally an element of the Spice Girls in the nineties was some what resuscitate which may have given the band further appeal, especially to a younger audience. The beginnings of Girls Aloud and the Popstars The Rivals show generated a lot of media interest especially from the tabloid newspapers. Particularly, the soil involving potential band mates being disqualified from the show, or in the case of Nicola Ward, refusing to sign the contract. This proved to be life-threatening for the group and initiate d promotion of the bands image, even beforehand the television series ended.When Girls Aloud then officially began their career as a band they had effectively been given a boost already by the television shows and so they already had an established fan base, giving them much vantage over bands starting from scratch. This was a similar tactic to that used by The Monkees 40 years previously, however developments in technology and increased television ownership and availability of channels made this all the more effective for Girls Aloud. From these origins, Girls Aloud have been marketed using many different media forms.The girls themselves are seen as the typical models of fe virile perfection that are such business office models to young girls. They are regularly featured in such jaw magazines as Heat, Closer and OK And so they are a central focus in todays modern celebrity obsessed society. Girls Aloud have been described as keep oning constant tabloid cannon fodder. Suggestin g their marketing strategy is to gain as much press forethought as possible in order to increase their music and merchandise sales. In June 2006, the band successfully generated a large descend of press coverage through a variety of stories and scandals in the tabloids and celebrity magazines. hotshot such example was the press coverage of Cheryl Tweedys relationship with Ashley wampum and her holidaying with the WAGS at the World Cup. This was a frequent feature throughout the summer months in all the input magazines and red top tabloids. Although not intend as such, this also acted as a promotional tool for the band as Cheryl, as their representative, was showing a more glamorous, rich image. Her association with well known celebrities e. g. Victoria Beckham also meant that she was receiving more media attention for the band from a larger audience which could potentially increase their international scope of fans and record sales.This increase of public interest may have als o been part of the plan to further promote the bands other promotional tactics, for example their Fly-On-The-Wall Documentary Girls Aloud Off the volume. Image is of line of products a central focus of the Girls Aloud current marketing strategy, they have a large male fan base and so their portrayal must be one that emanates both beauty and sex appeal as it is common media companionship that Sex Sells. A recent criticism of bands like Girls Aloud and other popular female media figures is that they are projecting a bad image as role models to younger females.Society has immobilely become celebrity obsessed, especially as it is now more easy to become a celebrity than ever and the perfect organic structure image has never been more important in the media than it is now. Eating disorders in young females are increasingly being damned on the media as people deform for perfection. This problem has been largely illustrated recently by the decision by Milan spirt Week to not includ e the so called Stick thin women and also Spanish fashion Week Ban on skinny models. However, anorexia is still proving a act problem in this country.Another flaw in the bands representation was in January 2003 when Cheryl Cole became involved in an altercation in a nightclub with a arse attendant, Cole was subsequently charged with racially aggravated assault (She apparently called the lot attendant a black kicking among other racial insults) and later convicted to a i??500 fine and great hundred hours community service. This story was a major one in 2003 for all the tabloids and chit chat magazines and did little to enhance the girls image as a whole.Four years on from this incident, the girls have been constantly striving to transmit away from this negative press to gain a more positive image, but one that still exudes beauty and sex appeal. Through promotion of the band Girls Aloud, the image focus means that they are forever and a day expected to have a certain glamorou s look, if this is not achieved they are in all probability to receive criticism. However, music promoters must be careful in how they deal with the pure issue of eating disorders in relation to their band members in order to keep the press happy and in order to keep fans satisfied.Certain expectations are put on major female media icons appearances, and as suggested by the hypodermic needle theory, if the audience see these icons, they may connote certain beliefs about their image. The hypodermic needle theory suggests that the audience are passively federal official these values and ideas and as todays societys obsession with personal image becomes stronger, it is clear the issue ineluctably to be tackled delicately by celebrities and bands such as Girls Aloud.Berger suggested that Men act women appear and this is true to some extent in the case of Girls Aloud, despite their appeal to a younger audience, they often flaunt their sexuality to gain media attention and attention f rom fans. However they are in some checker as they conduct the publicity and their last-ditch aim is to entertain fans and make a profit. Figure 3 (See Appendix) is from the magazine discipline published by company EMAP. The magazine is promoted as a more male adult read than Lad Mags such as FHM and Maxim and may focus on more of a B, C1, C2 audience category.It runs a variety of articles on food, films, technology, sex, fitness, music etc and this cover is taken from the March 2005 issue. This front cover features two members of Girls Aloud Sarah Harding and Cheryl Tweedy. Many connotations are at once apparent from this cover, connotations which demonstrate the ideas behind their image focussed promotional strategy. The stance of the two girls and their clothing immediately gives suggestion of sexual innuendo, the girls are selling the magazine on this image as it is likely to be the first thing someone will see when they roll it up.The colour of their outfits, black again fits in with the idea of sexual connotations and the fact that Sarah seems to be holding on and in require of Cheryl acts as another sexual suggestion. The image has been taken at a low angle and is lit quite dimly, the lower angle may seek to show their features as well as word-painting them as quite domineering and women of sexual prowess, the dim lighting adds enigma to the scene which fits with the subheading Warning contains scenes of an adult temper and encourages the reader to buy the magazine to see whats inside. Although not typical of all Girls Aloud promotional tactics in create verbally media, this front cover focuses on one segment of their target audience effectively. A more recently developed promotional technique for many celebrities are so called Fly on the Wall documentaries, popularised by programmes like The Osbournes and Newly Weds. Girls Aloud were quick to follow in the footsteps of these programmes when in April 2006 they launched the six-part series Girl s Aloud Off the Record on E4.This promotional tactic was a little different to accomplished tactics used by bands for many years, such as posing for magazine covers. It aimed to show the realities of life within the band and in severalize to their image based promotion, it showed the regular ups and downs of the band. This brain wave into the band could have varying affects on audience members, the idea that they are pluck from obscurity to become Britains most successful girl group ever could hasten personal identity with the band members.There is a realisation here that they were just ordinary people before they formed the group, therefore the audience may better understand their hectic lives and can relate to that as members themselves of our fast paced modern society. The idea behind this promotional tactic would have been to increase awareness of the band and to also encourage people to re-form personal relationships with the band members as they may have make during Popst ars The Rivals.Again, showing the realities of life in the band, like Viral marketing, may have a negative impact on the audience, but it still generates publicity. The opening sequence of successiveness One Girls Aloud Off The Record demonstrates and connotes some of the ideas and values at the base of the bands formation. The opening shot shows the girls being introduced on a stage type setting, with curtains belatedly drawing back to reveal them all dancing, this is then quickly followed by some fast edited shots of some of their promotion e. g. press taking pictures, performing, photo shoots etc.The colour and clothing codes used here are very glamorous and gay and are likely to appeal to the younger trendy female audience that are often seen as one of the bands targeted fan bases. The image of glamour and of the girls having a full time is then balanced out by some more negative portrayals which show Girls Aloud in a contrasting light e. g. showing them swearing, some of th e tabloid headlines are shown about them, arguments etc. This juxta-pose of two images acts as a puzzle as to what is to come in the programme and even for those unfamiliar with the band, they may still be drawn in to watching the show.Syd Fields theory, although more generally utilize to film, can still be use here and demonstrates the importance of the first 5 minutes of a programme being essential for captivating an audience. In order for marketers to successfully gain fans of the band, the captive audience must be able to gain both surveillance and personal relationships to keep them interested. In this case, the use of voiceovers, talking head shots and the non diagetic sound of one of there popular singles in the background seeks to raise the audiences curiosity.The interviews and shots seem a very random selection of clips and are enigmatic adequacy to encourage viewers to keep watching. Although the band is shown in two different lights here, it is clear the glamour coul d still potentially appeal to audience members and encourage them to relate and therefore like the band. In the past, other bands have also generated publicity through television appearances, on shows such as superlative degree of the Pops, Later With Jools Holland and Friday Night With Jonathan Ross.These are seen as more covert promotional tactics used by PR not to necessarily directly advertise the band to the audience, but to target those who do not necessarily normally take an interest in celebrities and the music industry and who can be reintroduced into that idea through general television viewing. Some of the less conventional techniques used by bands have succeeded in generating the most publicity. One such example is the well renowned incident of meretricious rock band The Sex Pistols appearing on the early evening broadcast of the Today programme on the foremost of December 1976.Having taken full advantage of facilities backstage and following copious amounts of alcoh ol, the band caused outrage amongst viewers by openly swearing and being offensive to the evenly drunk host Bill Grundy, whose career ended abruptly as a consequence. This Filth and Fury prompted increased public interest in the UK punk scene that was developing at the time and although it led to hostile press and local government cancelling gigs, it generated much publicity and for the band and reenforce the rebellious punk image.The bands continued antics built them a reputation which increased their popularity amongst young audiences, who were eager to rebel against societies codes and conventions of that time. This proves that even risqui?? promotional tactics such as that of the Sex Pistols can prove hugely successful and they are still a world renowned band to this day. Music promotional techniques have expanded in recent years with the development of new technology and trends and continue to be highly innovative.The digital revolution has played a major part in this with new areas for advertising such as the Internet and more Television channels aimed at different market segments. The strategies have developed from some earlier successful music promotion tactics to effectively portray musician image and to also target more specific, niche audiences. The internet is likely to remain core to this developing range of promotion and with increasing numbers of people downloading songs online, and it may well dominate all future marketing techniques.